ENTR 2 - Entrepreneurship Basic: Design Thinking and Supply Chain: Library Books and E-books

The first major study of how the pandemic affected gig workers--a sociological exploration that reads like a novel. This is the story of what the most vulnerable wage earners--gig workers, restaurant staff, early-career creatives, and minimum-wage laborers--do when the economy suddenly collapses. In Side Hustle Safety Net, Alexandrea J. Ravenelle builds on interviews with nearly two hundred gig-based and precarious workers, conducted during the height of the pandemic, to uncover the unique challenges they faced in unprecedented times. This book looks at both the officially unemployed and the "forgotten jobless"--a digital-era demographic that turned to side hustles--and reveals how they fared. CARES Act assistance allowed some to change careers, start businesses, perhaps transform their lives. However, gig workers and those involved in "polyemployment" found themselves at the mercy of outdated unemployment systems, vulnerable to scams, and attempting dubious survival strategies. Ultimately, Side Hustle Safety Net argues that the rise of the gig economy, partnered with underemployment and economic instability, has increased worker precarity with disastrous consequences.

Packed with resources, sample forms, worksheets, examples, and two fully developed actual plans, entrepreneurs will find all the tools needed to start and stay on the success track.

What, in fact, do today's supply chains look like? Can trade policy be used effectively by nation states? Is globalization a force for good, or has it increased tensions around the world? The viewpoints in this resource explore this complicated issue.

In Honor Thy Label, Dr. Bronner's head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up-and rode the waves of popular demand without losing sight of the process.

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success.

The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide.

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired.

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.

Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success.

Innovation and Entrepreneurship: A New Mindset for Emerging Markets presents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges.

An updated third edition of the most comprehensive guide to small business success .

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start.

The Electronic Supply Chain (e-supply chain) refers to the utilization of electronic, information-based technologies specifically the Internet to integrate and coordinate traditionally dispersed buyers and suppliers, and to better manage both upstream and downstream product and service-related channels.

Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clear explanation of fundamental concepts to insightful discussion of supply chain innovation, this book offers students and professionals a comprehensive introduction with immediately-applicable understanding. The fourth edition has been updated to reflect the current state of the field, with coverage of the latest technologies and new case studies that illustrate critical concepts in action. Organized for easy navigation and ease-of-use, this invaluable guide also serves as a quick reference for managers in the field seeking tips and techniques for maximizing efficiency and turning the supply chain into a source of competitive advantage.